Half-fold flyer
Printing double-fold cross-fold leaflets – 8-page, precision-produced to a high standard in Munich
One Double-fold cross-fold leaflet is one of the most elegant ways to present a lot of information in a compact and clear format. Two right-angled folds create a handy 8-page booklet, which folds away to save space and unfolds to a generous size. Whether as Product overview, menu, city map or event flyer – The cross-fold impresses with its structure, clarity and professional appearance.
Formats – classic, compact or customised
Our cross-fold leaflets are available in all standard DIN formats are available and can be flexibly adapted to suit the intended use:
- DIN A8 (5.2 × 7.4 cm) – Mini format for inserts and vouchers
- DIN A7 (7.4 × 10.5 cm) – compact, ideal for handouts
- DIN long (10 × 21 cm) – the most popular classic for postal delivery and counter displays
- DIN A6 (10.5 × 14.8 cm) – perfect for compact Brochures
- DIN A5 (14.8 × 21 cm) – generously sized, ideal for promotional or product leaflets
The DIN-long format remains the favourite: elegant, practical and compatible with standard envelopes.
If you need more space for images or infographics, you might want to use A5 size – for maximum impact in a small space.
Paper selection – quality you can feel
To ensure that your Flyer not only looks good but also feels high-quality, we offer a wide selection of FSC®-certified paper:
- Glossy art paper (FSC®): for brilliant colours, intense contrasts and a sophisticated finish – ideal for visually striking images
- Matt art paper (FSC®): A subtle look with a low-reflection finish, perfect for stylish, understated designs
- Uncoated offset (FSC®): A natural feel with a matt finish – ideal for authentic, eco-conscious brands
- Uncoated natural (FSC®): fine, warm and elegant – perfect for sustainable or artisanal projects
- Recycled (FSC®): resource-efficient, climate-friendly and visually appealing
- Specialised papers: on request, e.g. textured paper or metallic finishes
- PVC / plastic: for long-lasting, weather-resistant outdoor use
Paper weights – from light to premium
The grammage affects not only the feel but also the overall effect.
We offer all standard paper weights for your bi-fold flyers:
- 115 g/m²: lightweight and flexible – ideal for large print runs
- 135 g/m²: The all-rounder – sturdy and high-quality, our most popular paper
- 150–170 g/m²: sturdy, elegant and perfect for Brochures or promotional leaflet
- 200–250 g/m²: Premium quality with a substantial feel
- 300–350 g/m²: extra-strong for particularly high-quality presentations
Our team will be happy to advise you on which paper quality is best suited to your project, depending on whether you are A mailing, a restaurant flyer or a product brochure plan.
Why the double-fold cross-fold is so effective
- 8 pages of space for content that needs to be presented in a clearly structured way
- Practical & professional: ideal for shipping, trade fairs and presentations
- A perfect overview: When opened out, it creates a spacious, open-plan area
- In brief: When folded, it fits Flyer fits in any bag or counter display
- A high-quality impression: thanks to precise folding and high-quality materials
Production & Service
- Standard production: 3–5 working days
- Express & Overnight option: 24–48 hours (depending on the print run)
- Small print runs from 25 copies, large print runs of over 200,000 copies
- Free print file check on request
- Personal consultation right in Munich
Sustainably produced & locally sourced
At WENZEL, quality goes hand in hand with Responsibility combined:
We print using FSC®-certified paper, vegetable oil-based paints and energy-efficient processes.
For environmentally conscious projects, we offer Carbon-neutral printing and Recycled paper with environmental certification.
Print double-fold cross-fold flyers at WENZEL
What is a bi-fold flyer?
The Two-fold cross-fold is a popular folding technique in which the printed sheet folded in half twice is – first lengthways, then crossways.
This creates a handy 8-page Flyer, which folds away compactly and unfolds to a generous size.
When unfolded, the two folded edges form a cross – hence the name.
Structure and format
A bi-fold cross-fold flyer offers eight pages for your content.
When fully opened, the area of the closed format quadruples from that of a A4 sheet (210 × 297 mm) For example, a practical A5 leaflet (105 × 148.5 mm).
This folding technique is ideal if you a wealth of information, presented in a structured and space-saving way we would like to present – with a striking visual effect when opened.
Available formats
At WENZEL, you can get Double-fold cross-fold leaflet in many common formats:
- DIN A3 to DIN A6
- Square versions (100 × 100 mm to 210 × 210 mm)
- Custom formats as required
The DIN A5 size (14.8 × 21 cm) is particularly popular because it strikes the perfect balance between portability and display space.
When is the double-fold cross-fold particularly suitable?
This type of fold is ideal when comprehensive information presented in a concise and clearly structured manner are to be presented.
Typical areas of application include:
- City and area maps: uninterrupted surfaces for orientation and a clear overview
- Food and drink menus: structured, hygienic and reusable
- Posters or infographics: with a striking visual effect when opened
- Operating or assembly instructions: logical and easy to understand
- Event programmes & calendar: clear and easy to read
- Magazine supplements & mailings: space-saving and postage-friendly
Popular target groups include Event organisers, service providers, educational institutions, restaurants and museums – in other words, wherever information and design need to go hand in hand.
Advantages of the double-fold cross-fold flyer
- Three presentation levels: closed, half-open or fully unfolded – for flexible information presentation
- Poster type: When open, the Flyer to the mini-poster
- Compact and handy: easy to store, post and distribute
- Please note: the element of surprise when you open it really sticks in your mind
- Maximum space in a small area: Eight pages – used to their full potential
It is precisely that „aha“ moment when it opens up fully that ensures your Flyer will be remembered for a long time.
Design & layout tips
- Create a Fold pattern design, to better understand the order of the pages and folds.
- Place Logo, slogan and title on the front – they’re the first thing you notice.
- The Back is ideal for Contact details, QR codes or calls to action.
- Please Safety margins and bleed allowances (3 mm).
- Important content should not directly on the fold lines lie.
If you’d like, we’d be happy to help you with Print data checking or pre-press preparation.
Materials & printing options
WENZEL offers a wide range of Paper and surfaces, which are suitable for your Flyer give it the right look:
- Glossy art paper (FSC®): vibrant colours and brilliant contrast
- Matt art paper (FSC®): elegant, low-reflection and stylish
- Uncoated offset (FSC®): matt, natural and authentic
- Recycled & uncoated paper (FSC®): eco-friendly, resource-efficient and high-quality
Paper weights from 115 to 350 g/m² There is a wide range to choose from – from lightweight paper for mailings to sturdy cardboard for premium projects.
In addition, Refinements such as Cellophane coating, soft-touch finish, UV varnish or emulsion varnish possible.
Thanks to our Locations in Munich We manufacture our products quickly, reliably and locally.
Sustainability with a sense of responsibility
WENZEL stands for environmentally friendly printing solutions:
- FSC®-certified paper
- Carbon-neutral production
- Energy-efficient printing processes
The result is high-quality printed products that look great – and are good for the environment.
FAQs on bi-fold leaflets: trends, foil stamping, formats
A double-fold cross-fold flyer is a leaflet produced using a special folding technique: the printed sheet is folded both horizontally and vertically – „crosswise“. The paper is first folded lengthways and then crossways. When unfolded, the two resulting fold lines form the shape of a cross, which is where this type of fold gets its name. The result is 8 printable pages.
Modern printing companies offer a range of format options:
- DIN sizes: from DIN A7 to DIN A3
- Square formats: from 100 x 100 mm to 210 x 210 mm
- DIN long format
- Customised special formats on request
From an A4 cross-fold Flyer For example, with an open size of 210 x 297 mm, this results in a compact finished size of 105 x 148.5 mm.
The Areas of application are varied and make the most of the poster’s unique character:
Common applications:
- City maps and site plans – ideal for consistent design
- Food and drink menus for the hospitality industry
- Posters and infographics – make the most of the dramatic unfold effect
- User manuals and technical drawings
- Magazine inserts – compact mailing
- Event overviews and programme previews
- Hall plans and exhibition floor plans for events
- Schedule overviews and flowcharts
The main target groups benefit from the combination of a compact format and a high density of information:
- Tourism & Cities: for city maps and guides to places of interest
- Organisers & Trade Fairs: for floor plans and programme schedules
- Technology companies & agencies: for comparative data and infographics
- Design agencies & cultural organisations: for theatre programmes and club brochures
- Conference centres and concert agencies: for event calendars
Three levels of impact
The cross-fold leaflet has three different display formats: closed, partially opened and fully unfolded. These allow information to be presented in stages or create a big surprise effect when the leaflet is fully unfolded.
Use the poster character
What makes it special is that it looks like a poster when fully opened. Customers can Flyer post, ensuring that the content remains visible for a long time and reaches a wide audience.
Compact design
Despite its large unfolded surface area (four times the size of the folded format), the Flyer Compact and easy to transport. This makes it ideal for shipping and space-saving storage.
For bi-fold flyers, there are various paper types and weights available:
Types of paper:
- Matt or gloss art paper – for a high-quality finish
- Uncoated paper – for eco-friendly events
- Recycled paper with Blue Angel certification – 100% made from waste paper
- FSC-certified paper for sustainable printing
Paper weights and finishes:
- Various paper weights available
- Cellophane wrapping in gloss, matt or soft-touch finishes
- UV varnish for enhanced abrasion resistance
The printing options are very flexible:
- Small print runs: from 25 copies
- Large print runs: up to 200,000 copies
- Bundling: Packaged in bundles of 25, 50 or 100 copies
Leaflets with a gate fold
- A sheet folded once down the middle results in 4 pages.
- A clear, well-organised structure for content.
- Ideal for invitations, information and product presentations.
- Example: Invitation to an exclusive opening event
- Compact size, easy to apply.
- Optional with finishing
Half-fold flyer
- Two folds: the sheet is folded horizontally once and vertically once: 8 compact pages.
- Perfect for large-scale plans, posters, city or location maps, information sheets and product overviews.
- Example: trade fair flyer or comprehensive information leaflet
- Compact final format: small and easy to distribute.
Window fold / Altar fold leaflet
- Two sides are folded towards the centre, resulting in 6 clearly structured pages.
- It opens like a window or an altar.
- Example: Image brochures for property or luxury brands
- Compact when closed, working surface unfolded.
- For invitations, promotional leaflets and high-quality brochures.
Zigzag fold / fan fold
- Two folds: the sheet is folded once horizontally and once vertically: 6 to 10 pages.
- Ideal for plans, posters, images or infographics.
- Example: City map or events calendar
- Compact and handy: large surface area: when folded, the flyer is easy to hand out or post.
Half-fold flyers: types and uses
Design and print half-fold flyers at WENZEL
One Double-fold cross-fold leaflet is an elegant solution for a wealth of content, presented in a compact and clear manner to present.
The distinctive cross-fold transforms a simple printed sheet into a handy 8-page Leaflet, which unfolds to its full size when opened – ideal for events, trade fairs, maps, infographics or menus.
This folding technique – also known as cross-fold or Double-fold – combines structure with a large-scale display, ensuring maximum impact whilst taking up minimal space.
How is a bi-fold flyer produced?
In a double-fold cross-fold, the paper folded in half twice First lengthwise, then crosswise.
This is how they are created eight printable pages, which can be unfolded like a mini poster.
The Flyer Just a quarter of the size of the original format – compact, practical and perfect for posting or display.
An example:
From a A4 sheet (210 × 297 mm) is applied after folding A5 leaflet (105 × 148.5 mm).
When fully unfolded, the design unfolds to four times the area ideal for maps, plans or large-format visuals.
Formats & sizes
At WENZEL, you can get cross-folded leaflets in all standard DIN formats, from handy pocket-sized leaflets to large event posters:
| Format | Open width (mm) | Closed dimensions (mm) |
| A3 | 297 × 420 | 148.5 × 210 |
| A4 | 210 × 297 | 105 × 148.5 |
| A5 | 148 × 210 | 74 × 105 |
| DIN A6 | 105 × 148 | 52.5 × 74 |
Also available:
- Square formats from 100 × 100 mm to 210 × 210 mm
- Special formats Can be customised to suit your layout on request
Paper selection – quality you can feel
To ensure that your Flyer Not only does it look good, but it also feels high-quality – at WENZEL, there are many FSC®-certified materials Choose from:
- Glossy art paper (FSC®): Vibrant colours, striking contrasts – perfect for visually striking designs
- Matt art paper (FSC®): A subtle, elegant look without glare
- Uncoated offset (FSC®): Natural, authentic and ideal for clean typography
- Uncoated paper (FSC®): Environmentally friendly and particularly pleasant to the touch
- Recycled paper (FSC®): Sustainable, resource-efficient and visually appealing
Grammages: 115–350 g/m²
Lightweight 115 g/m² options are suitable for mass mailings, whilst 200–300 g/m² paper is particularly sturdy and looks sophisticated – ideal for promotional or presentation leaflets, for example.
Finishing & print quality
Depending on the intended use, your cross-fold leaflets can also be finished with additional touches:
- Cellophane wrapping: matt, gloss or soft-touch
- UV varnish or emulsion varnish: protects against abrasion, ensures a brilliant finish
- Hot foil stamping: for exclusive brand presentations
Depending on the print run, the book is printed in modern digital or offset printing.
This is how we guarantee precise colours, razor-sharp lines and clean fold edges for small print runs as well as large-scale projects.
When is a two-fold cross-fold ideal?
The folding technique is ideal for content that a well-organised layout and plenty of space combine:
- City & Area Maps – with a consistent design
- Food & drink menus – ideal for restaurants and cafés
- Event and trade fair programmes – with space for plans and timelines
- User and assembly instructions – clear and easy to understand
- Posters, infographics & product overviews – visually striking and informative
Whether it’s tourism, the hospitality industry, the events sector or businesses:
The cross-fold leaflet is in demand wherever complex content communicated clearly and engagingly should be.
Design & layout tips
- Make use of the three display positions: closed, half-open and fully extended.
- Please ensure that key information such as contact details or calls to action are already visible when closed.
- The the centre of the inside is ideal for large images, maps or key visuals.
- Are you planning to 3 mm bleed and Safety clearances from the fold edges one.
- Take advantage of our free print templates, to ensure the paper is fed in the correct direction.
Thinking sustainably – from start to finish
WENZEL stands for responsible printing:
- FSC®- and Blue Angel-certified materials
- Vegetable oil-based, mineral oil-free printing inks
- Energy-efficient production processes
- Carbon-neutral printing available on request
How to combine professional marketing with a clear conscience.
Conclusion: Compact, clear and effective
One Double-fold cross-fold leaflet is the perfect blend of compact in size yet spacious.
It’s easy to post, simple to distribute and, when unfolded, reveals a real wow factor – ideal for brands that want to make an impression.
Do you have any questions?
We advise you personally.
Send us an e-mail:
+49 89 26 66 62